Fan Page

admin — Mon, 16 Jan 2012 23:29:21 +0000

Although you can buy advertising on facebook you might be able to leverage a successful Facebook fanpage utilizing your friends. The key is to get as many likes as possible. Ask all your friends to like your page and then make frequent posts on the page with new information. Get your friends to comment the posts so it shows up on their wall and your friends friends read it. Get enough of your friends friends to join your page and you might not need to spend money on advertising.

Approach Facebook Advertising To Maximize Your Profits

admin — Mon, 16 Jan 2012 23:26:59 +0000

Facebook happens to be a hot destination on the web as it’s becoming a prominent place for people to hang out and spend time. Personally, we do not understand why people spend such a huge amount of time at Facebook, but they do and how we feel about that does not matter. Naturally, this is a magnet to small and large businesses with regard to advertising. But the question that arises over here is – how do you really get the best return on your investment when you run your ads on Facebook? So let’s take a look at this hot topic and discover more.

Testing is the most profitable endeavor in the advertiser’s bag of tricks, and if you have never done that then you need to start. You should be ready to test your ads to know what works and what doesn’t, which brings us to the popular concept of split testing. With this type of ad platform, which is just like PPC, you will be doing the simple A/B split testing method. By pitting one ad against the other, you’ll get to know which one of them is giving the best return on investment. There is basically no other way to find out what is working the best, and nobody writes the very best ad the first time.

Increasing the conversions for an ad involves tracking how well it converts and then making adjustments. Test your ads with various free offers and simply see how that impacts your conversions. Try to find a solid free offer and not something that has been overused or is not attractive to people. You can get noticed with your offer, and the offer in a sales message is one of the most important components.

Lastly, see to it that you’ve gone through the ad guidelines that have been laid out by Facebook – they have been put there for a reason. Also, do not forget that it is a wise move to read everything Facebook has to offer with their policies, guidelines, regulations and so on. As a business owner, it is your responsibility to be aware of the rules you need to follow regardless of where you are advertising. This is all part of what advertisers have to do, so whether or not you adhere to ad policies is up to you. Do not ever feel intimidated by advertising at Facebook or anywhere else because the knowledge you need is straightforward, but you do have to expend effort. One of the biggest and costliest mistakes you can make is failing to get the right knowledge that you need, and then people just push ahead and take their best guess as to what they have to do. One of the rules of PPC advertising is to start with a little bit of money and then test and see how things pan-out. So start out smallish and scale it up depending on the results, and keep testing all the time.